Chief Marketing Officer, Ecommerce, Customer Experience, Customer Care Managers, Communication Managers, Marketing Analysts

• User Data Collection, Integration & Representation
  Understanding the behaviour of users and customers; measuring customer satisfaction and the performance of products and services. Collection, integration, visualisation and analysis of the data of customers, users, products, services and related processes, through a variety of approaches and technologies, including: marketing intelligence, business intelligence, big data analytics, social media analytics, web analytics, user research, user test, survey, on-field research, focus groups

• Customer Experience Evaluation
  Detection and measurement of service performance and customer satisfaction, through a series of performance indicators, user tests and field measurements

• Customer Segmentation & Clustering
  Customer profiling, segmentation and clustering into homogeneous groups in terms of characteristics, behaviour, interests, access to products and services

• Personal Experience Strategy Design
  Design of user and customer strategies, definition of marketing, communication and customer care activities, design of platforms and interfaces, customisation of customer relationship management experiences and policies

• Marketing Technology & Automation
  Definition of technological strategy and of marketing automation policies. Technological implementation and performance measurement