Sport Innovation
Mission:
To support Clubs, Sports Institutions, Public Administrations and Sponsors in defining new strategies and models for the diversification of traditional revenues, addressing new targets through innovative digital touch points
MAIN INTERLOCUTORS:
CEO; Head of Marketing; Head of Digital
MAIN SERVICES:
- Digital strategy
To define strategic objectives and the single set of actions, resources and technologies to create competitive advantage and user satisfaction
- Fan experience
To create personalised experiences, products and services by user or cluster types, structuring value-added digital activities for the user
- Data analytics
To expand and analyse the set of information available for improving decision-making processes in commercial and operational areas in order to create a competitive advantage
- Smart Sport Facility
To make sports facilities innovative and technologically advanced assets, to be exploited also as a key communicative element through digital channels and at the same time to reinforce the role of sports facilities as tools for local redevelopment and regeneration
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