Brand communication, Creativity & Content

Brand Positioning: become unique and recognizable

From positioning to design: we translate strategy into identity, ideas into experiences, and creativity into value.

Success starts with Brand Communication

Today the real challenge is to win a clear and memorable position in people's minds and hearts. In an environment saturated with stimuli, truly standing out means dealing with increasingly fragmented channels, information overload and constantly growing needs. Standing out has never been more crucial.

63%

of consumers choose brands that are authentic and close to their values.

Source: Edelman Trust Barometer 2023

0,05

the seconds in which the brain forms the first impression on a website.

Source: Lindgaard et al., Behaviour & Information Technology, 2006

60%

people willing to pay more for a brand they trust.

Source: Salsify, 2023 Consumer Research Report

We give voice to your promise to make you irreplaceable.

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Tools to empower your brand positioning

Being recognizable in a crowded market is a matter of courageous and conscious choices. To arrive at a solid identity, we don't stop at the creative aspect: we start with analysis and listening, identify the traits that make you unique and turn them into a living, consistent and unmistakable presence, capable of standing out where it really counts.

Competitor analysis

We study the communication codes, narratives and strengths of competitors to identify the real levers of differentiation. This is what allows us to design strategies that position you one step ahead.

Target analysis

External market surveys and behavioral data help to accurately segment and build real buyer personas so as to activate deeper connections and drive targeted creative choices.

Evaluation of Brand Image

Raise deep brand perception with surveys, touchpoint listening and reputational analysis. Let's find out where you resonate strongly, where you can grow, where you can create real value.

Definition of UVP

Digging beyond the claims and identifying the brand's true reason for being is the key to a unique, memorable promise that is immediately recognizable to the market.

Brand Communication Development

We build narratives, languages and ideas capable of crossing channels and formats, chosen and designed according to specific needs, transforming positioning into stories that speak to people and remain over time.

Digital360 Services for Brand Communication, Creativity & Content

We help your brand stand out and grow. Each solution is created to meet the real challenges of those who want recognition, impact and consistency.

Desk analysis

We take a snapshot of your brand communication and competitors: analyze data and tools, identify strengths and areas for improvement for a clear and effective synthesis.

Brand architecture

We define the structure of corporate brands and their relationships to align offerings with objectives. We optimize branding and identity for companies with multiple brands or sub-brands.

Positioning strategy

We design or revise mission, vision, values, and brand statements to build a distinctive and authentic positioning in line with the company's aspirations.

Communication strategy

We identify channels, messages and ways to best communicate brands and services. We map targets and touchpoints to maximize the effectiveness of your communication efforts.

Tone of voice

We define a tailored tone of voice: terms, style and personality to communicate consistently and recognizably according to your brand values.

Market surveys

We collect and analyze market, customer or stakeholder feedback through qualitative and quantitative tools to support the definition of effective positioning and communication strategies.

Creativity and Concept

We empower your communication with original ideas, storytelling and visuals. We develop memorable concepts, naming and payoffs for ADV campaigns, events and product launches across all channels.

Brand identity and Coordinated image

We design logos, visual identity and corporate identity to reinforce identity on every touchpoint. User manuals and guidelines ensure consistency across all materials, internal and external.

Adv campaings & Content

From claim design to visuals for all media: we develop advertising campaigns, digital content and photo shoots that increase awareness and engage the target audience, online and offline.

Events & Experience design

We devise concepts and identities for corporate or consumer events, taking care of every detail of the experience: brand identity, materials, visual aids, and strategy for lasting engagement and recognition.