User experience research

UX Research: from people's needs to results

We flank your business and product strategies with user research.

The challenges of UX Research today

In increasingly competitive markets, it is not enough to attract people with marketing: it is necessary to convince them with the quality of services and experiences. Understanding and anticipating users' needs enables you to deliver value, increase satisfaction and loyalty, and generate tangible returns for the business.

70%

average cart abandonment with UX-related motivations.

Source: Baymard Institute - Cart Abandonment Research

69,9%

of the digital transformations do not fully achieve the goals.

Source: McKinsey & Company and Prosci

80%

of the software functionality is rarely or never used by users.

Source: Pendo - The 2019 Feature Adoption Report

How to build a personalized user experience

The iterative, evidence-based approach to innovation has made UX Research an indispensable pillar. Continuous research processes and strategic data management are needed: only then can digital products be built that are truly responsive to user and market needs.

Definition of needs

It is essential to translate business objectives into effective research questions. In this way, it is possible to understand user expectations and behavior, choose the best methods, and set criteria for measuring the value created.

Customer Journey Mapping

Improving services requires analyzing every touchpoint and interaction-this is how needs, expectations, and critical issues emerge. Mapping makes it possible to identify new ideas and drive continuous innovation.

Analysis of collected data

Effective decisions require in-depth analysis of the data collected. Understanding the results of tests, interviews, and observations allows you to identify behaviors, areas for improvement, and new opportunities for growth.

KPI measurement

How to measure the impact of this? You need to turn user experience into tangible indicators such as completion rate, errors, UMUX, UEQ or NPS. Only KPIs can guide your choices and make UX a truly measurable strength.

Digital360 Services for 'UX Research'

We involve real users at every design stage, identifying needs and critical issues. Feedback becomes strategic insights, capable of increasing satisfaction, loyalty and return on investment.

ANALYSIS OF THE CONTEXT OF USE

We study the context through analysis, interviews and observations to understand users' needs, goals and behaviors. Thus we support the design of inclusive and valuable services.

OPTIMIZATION OF SERVICES

We verify the quality of the experience with usability testing and specific techniques. We identify and resolve critical issues, continuously improving digital services and meeting new needs.

VOICE OF CUSTOMER (VOC)

We implement strategies to collect and analyze Voice of Customer (VOC): feedback and experiences of real users become operational insights to guide decisions and continuously improve service.

ACCESSIBILITY

We engage people with disabilities in usability testing to bring out critical issues and accessibility needs related to design, development, and content, offering concrete guidance for their resolution.

UX/UI DESIGN

We start from user experience to design intuitive and effective interfaces. We make working prototypes to co-design your new digital solutions together.