Channel marketing & Outsourcing

Channel marketing that generates value for brand and partner

Tailored strategies and integrated expertise to amplify business opportunities.

The new challenges of channel marketing

In an increasingly competitive and complex market, effective collaboration between Brands and Partners is a crucial factor for success. The synergy between these entities not only enhances the ability to penetrate the market, but also helps to build a solid foundation for continuous innovation and sustainable development.

This is how we turn complexity into concrete growth.

75%

of B2B channels considers co-marketing essential for partner growth and retention.

Canalys Channels Partner Ecosystem Landscape 2023

57%

of the leading channels considers co-marketing measurement a priority in 2024.

Partnerize, Channel Partnerships 2024 Outlook

39%

of channel partners finds shared processes to generate new leads challenging.

Forrester, The State of Partner-Led Marketing 2023

The steps of channel marketing strategy

Channel marketing requires structured processes and integrated management of all phases: from planning and campaign implementation to results monitoring and proper reporting.

An end-to-end approach ensures governance, traceability and optimization of return on investment.

This is why it is essential to know the key elements that make a strategy truly effective.

Marketing Planning

Set goals, targets and priorities, planning activities within a specific time frame.

A crucial step to ensure consistency, coordination and control of resources, maximizing the effectiveness of subsequent actions.

Activity design

Translate planning into targeted campaigns and content consistent with key messages.

The goal is to develop clear, targeted initiatives that engage end customers and maintain consistency with project planning and positioning at all stages.

Partner Engagement

Select and engage the most suitable partners, creating membership and motivation around the project.

An essential step to activate strategic partnerships and ensure alignment on common goals.

Execution of the activity

Implement campaigns in synergy with partners, coordinating actions and communication tools.

Operational precision at this stage ensures consistency with respect to initial planning and maximizes the results of activities.

KPI monitoring and analysis

Track and monitor data, feedback and indicators to accurately analyze the effectiveness of campaigns.

This is a key activity for evaluating results, identifying areas for improvement, and optimizing future strategies with a data-driven approach.

Claiming & Invoicing

Manage documentation to support investments and ensure fairness in billing processes.

This is a crucial step in ensuring transparency, compliance and economic/financial traceability of activities.

All the benefits of channel marketing

A Channel Marketing strategy created on the specific needs of your business:

Expands market presence
Enhances the value proposition
Optimizes processes and operations
Elevates the customer experience
Maximizes co-marketing investments

Digital360 Services for Channel Marketing & Outsourcing

Our team integrates vertical competencies in each area of Channel Marketing and translates them into tailored operational plans, coordinating diverse activities to ensure consistency, efficiency and concrete results.

Strategic planning

We define goals, targets, and activities in a tailored operational plan to ensure consistency between brands and partners and maximize the impact of shared marketing initiatives.

Development of co-marketing campaigns

We design and implement customized marketing campaigns with partners, integrating content, channels and tools to generate qualified leads and strengthen brand awareness.

Content marketing

We produce marketing and sales-ready content (white papers, DEMs, landing pages, digital assets) designed to support partners in promoting and selling brand solutions.

Social media marketing

We manage strategic social activities to enhance joint campaigns, amplify brand and partner visibility, and generate engagement on the most relevant digital channels.

Monitoring and optimization

We track results and KPIs of co-marketing activities with a data-driven approach, ensuring visibility into performance and continuous optimization of investments.

Outsourcing

We provide professionals and expertise to manage the activities that companies choose to outsource, optimizing costs and results and ensuring flexibility, continuity and operational efficiency.