Channel marketing & Outsourcing

Channel Marketing that drives value for brands and partners

Bespoke strategies and integrated expertise to maximise business opportunities.
Trend
Fields of activity
Services

The new challenges of channel marketing

In an increasingly competitive and complex market, effective collaboration between Brands and Partners is a critical success factor. This synergy not only boosts market penetration but also builds a solid foundation for continuous innovation and sustainable growth.

75%

of B2B channels considers co-marketing essential for partner growth and retention.
Canalys Channels Partner Ecosystem Landscape 2023

57%

of the leading channels considers co-marketing measurement a priority in 2024.
Partnerize, Channel Partnerships 2024 Outlook

39%

of channel partners finds shared processes to generate new leads challenging.
Forrester, The State of Partner-Led Marketing 2023

The core steps of an effective channel marketing strategy

Channel Marketing demands structured processes and integrated management across every phase: from planning and campaign execution to results monitoring and accurate financial reporting.

An end-to-end approach ensures governance, traceability, and an optimised return on investment.

That's why understanding the key elements of an effective strategy is essential.

Marketing Planning

Defining objectives, target audiences, and priorities, and planning all activities within a clear timeframe.

This phase ensures consistency, coordination, and control of resources, maximising the effectiveness of all subsequent actions.

Campaign design
Translating the plan into targeted campaigns and content that aligns with key messages. The goal is to develop clear, focused initiatives that engage end-customers and maintain consistency with the project's positioning at every stage.
Partner Engagement

Selecting and engaging the most suitable partners, creating buy-in and motivation around the project.

This is an essential step to activate strategic collaborations and ensure alignment on common goals.

Execution

Implementing campaigns in synergy with partners, coordinating all actions and communication tools.

Operational precision during this phase ensures campaigns remain true to the initial plan and maximises results.

KPI monitoring and analysis

Tracking and monitoring data, feedback, and key performance indicators to accurately analyse campaign effectiveness.

This is fundamental for evaluating results, identifying areas for improvement, and optimising future strategies with a data-driven approach.

Claiming & Invoicing

Managing the required documentation to support investments and ensuring accuracy in all invoicing processes.

This is a critical step to ensure transparency, compliance, and full financial traceability of all activities.

All the benefits of channel marketing

A Channel Marketing strategy tailored to your business needs will:

  • Expand your market presence
  • Enhance your value proposition
  • Optimise processes and operations
  • Elevate the customer experience
  • Maximise co-marketing investments

Digital360 Services for Channel Marketing & Outsourcing

Our team integrates specialised expertise in every area of Channel Marketing into bespoke operational plans, coordinating diverse activities to ensure consistency, efficiency, and tangible results.
Content marketing Development of co-marketing campaigns Monitoring and optimization Outsourcing Social media marketing Strategic planning

Content marketing

We produce marketing and sales-ready content (white papers, email campaigns, landing pages, digital assets) designed to support partners in promoting and selling the brand’s solutions.

Development of co-marketing campaigns

We track the results and KPIs of co-marketing activities with a data-driven approach, ensuring full visibility of performance and continuous investment optimisation.

Monitoring and optimization

We provide dedicated professionals and expertise to manage activities that companies choose to outsource, optimising costs and results while ensuring flexibility, continuity, and operational efficiency.

Outsourcing

We define objectives, target audiences, and activities in a bespoke operational plan to ensure alignment between the brand and its partners and to maximise the impact of shared marketing initiatives.

Social media marketing

We manage strategic social media activities to enhance joint campaigns, amplify brand and partner visibility, and generate engagement on the most relevant digital channels.

Strategic planning

We design and execute customised marketing campaigns with partners, integrating content, channels, and tools to generate qualified leads and strengthen brand awareness.