Brand reputation & PR

Driving Brand Reputation and Business Growth through Communication & PR

Leveraging expertise, creativity, and technology to communicate with impact and build lasting relationships.

In an Interconnected World, Strategic Communication is Paramount

We face new geopolitical landscapes, environmental challenges, and a proliferation of data. For businesses, this means fragmented audiences, heightened expectations, and new stakeholders that extend far beyond customers, the media, and influencers.

To protect brand reputation and generate value, building trust-based relationships is vital. We help our clients cultivate these relationships, communicate with authority, and humanise their strategies, turning short-term wins into sustainable growth.

€14,9B

Italians' spending on media consumption in 2025

Source: 20th Communication Report. Censis, 2025

$117,19B

the global PR sector by 2034 compared to 39.46 in 2024.

Source: 2025 © Fundamental Business Insights and Consulting

60%

of individuals wants to listen to real people, not the company understood as a monolith

Source: Brands in Motion, We. Communications, 2025

Strategies and services that generate value

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Communication and Brand Reputation Strategies

An effective communication strategy must protect brand reputation and support the business. Authenticity, transparency, and consistency between corporate values and market behaviour are fundamental. Starting from the company's values and business plan, we help clients build messages, generate trusted relationships with stakeholders, and implement actions that promote their market presence.

Brand Reputation Analysis

The starting point is analysing how brands are perceived within their ecosystem to define the communication strategy. The analysis combines automated tools, research studies, and personal engagement with influential figures such as journalists, academics, and analysts.

Sentiment monitoring

Sentiment is shaped by core brand values but it is also influenced by current events and specific company actions. We use in-depth research and automated tools to monitor sentiment and develop informed strategic responses based on our findings.

Defining the tone of voice

The tone of voice is aligned with the brand's positioning, corporate culture, and the specific communication type—be it corporate, institutional, or consumer—as well as the core messages. Once defined, this tone is adapted into the most appropriate linguistic registers for each message.

SEO for enhanced online visibility

Through SEO, the company website becomes the primary gateway for being found online. A content strategy allows you to offer valuable content, improve organic visibility, build authority, and earn the trust of prospects and customers.

PR and Media Relations

Public relations and media relations are about both communicating and listening—a two-way exchange of information and perspectives. We help our clients convey their messages to accredited and credible parties, who in turn amplify them across key touchpoints.

Digital PR and social media management

The digital world is a crucial intersection of earned, owned, and paid media. As part of our plans, we guide clients in managing relationships with online influencers, running their social media channels, and negotiating social media campaigns.

Defining communication plans

We create communication plans like bespoke products, starting from internal needs, brand positioning, and market sentiment. We align them with business objectives, industry sectors, and market roadmaps to propose a customised strategy that informs effective actions.

Defining and monitoring KPIs

The success of our plans is founded on agreeing measurable parameters with the client from the outset. KPIs are the indicators that guide the effectiveness of plans and individual communication activities, and their constant monitoring allows us to remain focused on the objective.

Crafting High-Value Content

Effective storytelling begins with creative thinking and depends on the care with which supporting content is developed. We support clients with tailor-made projects, from creating articles and personal brands to developing high-impact presentations.

Digital360 Services for Communication, Brand Reputation & PR

We support companies and organisations of all sizes and sectors, offering consultancy and innovative services driven by an effective combination of strategy, execution, economies of scale, and swift, reliable implementation.

Communication consulting Communication strategy Institutional relations Influencer relations Marketing communication Soft skills and Training

Communication consulting

Competitive analysis; stakeholder and influencer mapping; perception analysis; brand and product positioning; corporate communication; executive program and personal branding; public speaking.

Communication strategy

Communication plans; corporate social responsibility and sustainability; crisis management; campaign design; internal communication.

Institutional relations

Advocacy; central and local government relations; mapping and relations with trade associations; analysis, identification and relations with institutional influencers.

Influencer relations

Analysis and classification of influencers; digital PR; influencer marketing.

Marketing communication

Creativity; corporate identity; graphic design; concept design and creative projects; editorial services; partner and trade programs; sponsorships; consumer campaigns; events and product launches; testimonial management; advertising and media planning; marketing bureau; co-marketing campaigns; incentives.

Soft skills and Training

Media training; presentation training; public speaking training; intercultural communication; negotiation skills.