Brand reputation & PR

Communication and PR serving Brand Reputation and Business

Skills, creativity, technologies to successfully communicate and generate lasting relationships.

In the interconnected world, Communication is strategic

New geopolitical scenarios, environmental challenges, data proliferation. Companies have fragmented audiences, high expectations, and new stakeholders beyond customers, media, and influencers.

To protect brand reputation and generate value, you need relationships based on trust: we help clients develop them, communicate with authority, and humanize strategies, turning immediate successes into lasting growth.

€14,9B

Italians' spending on media consumption in 2025

Source: 20th Communication Report. Censis, 2025

$117,19B

the global RP sector by 2034 compared to 39.46 in 2024.

Source: 2025 © Fundamental Business Insights and Consulting

60%

of individuals wants to listen to real people, not the company understood as a monolith

Source: Brands in Motion, We. Communications, 2025

Strategies and services that generate value

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Communication Strategies and Brand Reputation

An effective communication strategy must protect brand reputation and sustain business. Authenticity, transparency and consistency between corporate values and market behavior are key. Starting with the values charter and business plan, we help clients build messages, generate trusted relationships with stakeholders, and implement actions that promote presence in markets.

Brand reputation analysis

The starting point is the analysis of how brands are perceived in their ecosystem in order to define the communication strategy.
The analysis is done through a mix of automated tools, studies, and personal interactions with influential figures such as journalists, academics, and analysts.

Sentiment monitoring

Sentiment depends structurally on brand values and contingently on current events and actions taken by the company at particular times. We use in-depth studies and automated tools to monitor sentiment and define informed actions based on it.

Definition of tone of voice

The tone of voice is aligned with the brand positioning, corporate culture, type of communication - corporate, institutional, consumer - and messages.
Once defined, the tone of voice is declined according to the linguistic registers most appropriate to the message.

SEO to increase online visibility

Through SEO, the corporate website becomes the main entry point for getting found online.
A solid content strategy enables you to deliver valuable content, improve organic visibility, build authority and win the trust of prospects and customers.

PR and media relations

Public relations and media relations is a work of communication and listening, a two-way exchange of information and points of view.
We help our clients convey their messages to accredited and credible interlocutors, who in turn carry them back to the touchpoints.

Digital PR and social media management

The digital world is a key intersection of earned, owned and paid media. As part of our plans, we accompany clients in managing relationships with online influencers, managing their social channels, and negotiating campaigns on social platforms.

Defining communication plans

We create communication plans as tailor-made products, starting with internal needs, brand positioning and sentiment.
We align them with business objectives, target industries, and market roadmaps to come up with a customized strategy that informs effective actions.

Defining and monitoring KPIs

The success of the plans is based on the prior sharing of measurable parameters with the client.
KPIs are the indicator that drives the effectiveness of plans and individual communication actions, and their constant monitoring allows us to stay focused on the goal.

Realization of valuable content

Effective storytelling starts with creative thinking and goes through the care with which the content that supports it is packaged.
From crafting articles to personal branding to preparing effective presentations, we support clients with customized projects.

Digital360 communications, brand reputation and PR services

We support companies and organizations of all industries and sizes, offering innovative consulting and services backed by an effective combination of strategy, execution, economies of scale, and fast and reliable implementation.

Communication consulting

Competitive analysis; stakeholder and influencer mapping; perception analysis; brand and product positioning; corporate communication; executive program and personal branding; public speaking.

Communication strategy

Communication plans; corporate social responsibility and sustainability; crisis management; campaign design; internal communication.

Institutional relations

Advocacy; central and local government relations; mapping and relations with trade associations; analysis, identification and relations with institutional influencers.

Influencer relations

Analysis and classification of influencers; digital PR; influencer marketing.

Marketing communication

Creativity; corporate identity; graphic design; concept design and creative projects; editorial services; partner and trade programs; sponsorships; consumer campaigns; events and product launches; testimonial management; advertising and media planning; marketing bureau; co-marketing campaigns; incentives.

Soft skills and Training

Media training; presentation training; public speaking training; intercultural communication; negotiation skills.