Case study
VUS COM and Digital360 Connect: a rebranding that moves energy, people and the territory
Brand Communication, Creativity & Content
Over 3,000 people involved in the launch event of the new logo at the Palazzetto di Perugia
+56% social reach for brand content
Over 1,400 contacts generated by the new website in 12 months
+30% usage of the web client area
40% full scroll on key pages of the site
Executive summary
The rebranding of VUS COM marks a new era for the company. From a gas and electricity supplier to an integrated energy brand, VUS COM chose to transform its visual and digital identity to tell the story of a new energy: the energy that moves people's lives and connects the territory.
The path, developed in partnership with Digital360 Connect, involved a comprehensive strategic and creative assessment: from the new logo and payoff, to corporate image, to coordinated materials, to the new website and multichannel communication. The goal: to make tangible the promise of 'energy near' - modern, accessible and human.
Our approach
The evolution was built on three strategic pillars:
1. Graphic rebranding and corporate identity
A new dynamic logo, a vibrant color palette, and a visual system inspired by the movement of energy. The concept 'Energy that moves life' drives the entire visual ecosystem, from offline materials (tickets, letterhead, merchandising) to the brand book and digital touchpoints, including a proprietary chatbot ('Vichy Bot') for direct dialogue with citizens.
2. Digital renewal.
The new website, designed to combine design, usability and performance, reflects the new identity and facilitates customer relations. Analysis of B2C and B2B purchase paths guided the information architecture, improving the use of electricity and gas services. → Results: +1,400 contacts in one year and +30% usage of the customer area.
3. Multichannel communication and brand engagement
The new brand launch campaign - culminating in an event at the Palazzetto in Perugia with over 3,000 people - combined physical presence and digital visibility. The new social and ADV strategy increased brand coverage by +56%, reinforcing the perception of an innovative company rooted in the territory.
The results
The rebranding was not just an aesthetic change, but a true path of strategic transformation.
Today VUS COM is recognized as a contemporary and accessible brand, capable of speaking an energetic and human language, in line with citizens' expectations and market challenges.
- Brand impact → enhanced recognition and reputation
- Digital impact → more contacts, more engagement, more conversions
- Territorial impact → a real and digital community involved in the change
A project that transformed image into value and communication into growth leverage.